JOB DESCRIPTION:
Development of an effective content and communication strategy based on the brand strengths, marketing objectives and consumer realities
Must have an in-depth understanding of fashion brands, competitors and target groups not only gauge their online user experience trends but also understand their lifestyle trends, demographics and behavior
Understand the fast movers and slow movers and make visual merchandising strategies accordingly
Ensure that the e-store functionalities are working up to the mark
Conduct web review and analysis and improve E-store and mobile app theme, design ideas, and content with senior management
Make sure that the final concept and e-store designs represents the brand image and brand positioning
Work with Fashion Designers and Merchandiser to understand latest collections and market trends
In charge with new product/category launch, product catalogue update, new offer positioning on E-store
Job Details
| Posted Date: | 2020-03-19 |
| Job Location: | Muscat, Oman |
| Job Role: | Marketing and PR |
| Company Industry: | Marketing; Merchandising |
| Monthly Salary: | US $4,000 |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree |
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